PRs & Booze: A Love Story.

This blog topic was inspired by my dear friend Mike Goldman and his mate Benn Jae, who have this week launched a charity initiative to NOT drink over the silly season, called Desperate2Drink. They figured anyone who does Ocsober or Dry July is a lightweight and that this is truly the ultimate test! Bizarrely enough, prior to them telling me about it I had already made the personal decision to not drink from December 18th-Jan 2nd, to give myself a break and start 2011 with bright eyes & a bushy tail. That's right, no alcohol at all through Xmas & New Year's. OK you can get up off the floor now. It's true.

How To Lose A Job In PR

Everyone talks about how tricky it can be to get a job in PR and the various ways to get your foot in the door, but perhaps we should have just as much discussion on how to keep the job once you actually get it. So you've gone to Uni, studied PR, done some work experience, completed an internship, and scored a job - what do you do to ensure you don't lose it? As I've blogged before, there is NO crime in making a mistake - we are all human, and it's how you handle that mistake that proves your worth. Being shown the door is usually not due to mistakes, but rather deep-rooted character traits. I chatted with a group of Sydney's top PRs to find out exactly what the fireable offences were...

Party Pearls of Wisdom

After 14 years in this crazy industry, it occurred to me the other day that I've probably collected some random bits & pieces of advice that may be helpful to you folk out there. I assume if you're reading my blog it means you're either a) working in PR b) interested in the world of PR or c) just bored out of your holyshitballs at work. So, I've conjured up some party pearls of wisdom that could assist. There's a couple of cubic zirconias of wisdom in here too, but every little gem counts...